Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI). It really is.

Analytics 127

Analytics Campaign Search Customer 127

crowdSPRING Blog

DECEMBER 14, 2016

Why This Is Important: If you don’t establish specific goals, you will not be able to evaluate the opportunity costs of your SEO efforts or you might give up too quickly. If your revenue model is the sale of a service or product, your goal could be to get your cost per conversion below a certain amount after 90 days.

SEO 48

SEO Search Engineer Small Business 48

crowdSPRING Blog

MAY 2, 2018

While content marketing continues to dominate as a low-cost, but extremely effective, marketing strategy, 80% of small businesses don’t utilize content marketing. While content marketing continues to dominate as a low-cost, but extremely effective, marketing strategy, 80% of small businesses don't utilize content marketing.

Small Business 73

Small Business Software Review Social Media Marketing 73

Startup Professionals Musings

APRIL 4, 2015

Social media is now one of the key marketing tools, but not the only one, so the challenge is to manage the resource tradeoffs effectively by constantly assessing payback versus cost. Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). Don’t forget the metrics and analytics.

Social Media 120

Social Media Media SEM Startup 120

Occam's Razor

DECEMBER 6, 2010

While I am using Google Analytics here, you can do custom reporting in pretty much any tool you have access to, be it Yahoo! Web Analytics or Site Catalyst or WebTrends.]. #1: Here's how you can get this report: Log into Google Analytics. It will open in Google Analytics. 1: Page Efficiency Analysis Report.

Analytics 125

Analytics Web Customer SEM 125

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

They work cross-functionally with engineering, design, analytics, product management, operations, and marketing to design and execute growth initiatives. These include everything from analytics tools like Adobe Analytics and Google Analytics, to A/B testing tools like Oracle’s Maxymiser and Optimizely.

Management 20

Management Analytics Technical Review Framework 20

Occam's Razor

MAY 19, 2006

Numerous studies have pointed out that while almost all Fortune 500 companies have great investments in "Web Analytics" they still struggle to make any meaningful business decisions. Here it what it says…… Our Goal: Highest value from Web Analytics implementation. The rule works quite simply.

Analytics 133

Analytics Web SEM Metrics 133

www.reincubate.com

FEBRUARY 1, 2010

Contribute to development of primary business plan, with input on focus, costing and approach (platform, build vs. buy, resourcing, hosting strategy, time & cost). Where necessary, produce cost-benefit and risk justifications for IT initiatives to win budgetary support from the board. Personal Entrepreneurial attitude.

Fractional CTO 40

Fractional CTO CTO Technical Review CTO Hire 40

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? SEM is a simple idea. In the process, we had also built a simple cohort-based analytics system. I just came across this post.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

ConversionXL

FEBRUARY 3, 2022

Getting your analytics house in order will give you the data you need to answer these questions. Using your analytics data, you can uncover which channels drive action at each stage of the funnel. Running search engine marketing (SEM) experiments requires testing more than just the ads themselves.

Framework 102

Framework Marketing Acquisition Retention 102

Steve Blank

DECEMBER 7, 2010

What are your hypotheses around customer acquisition costs? Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. use Google Analytics to measure the success of your campaign. Get real costs from suppliers. What’s the cost of the partnership?

Wiki 312

Wiki Lean Management Business Model 312

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. They are detail oriented, cost focused, quality obsessed and chasing a big market opportunity.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

YoungUpstarts

DECEMBER 15, 2014

We have access to so many online tools that can reduce startup costs and help the company to grow at a much faster rate than it could in the past. Sometimes it is smarter to spend some cash on tools that cost money but help you to get more done in a shorter period of time than using a free tool that does not aid you to gain any time.

Software Review 214

Software Review Software SEM Startup 214

Occam's Razor

AUGUST 28, 2006

Depending on the cost of items you sell on your website each percent point of abandonment could represent tens of thousands to millions of dollars per month in revenue. Two examples: Shipping Costs: If people just want to know what the shipping cost make it easier for people to find shipping than having to go to checkout or add to cart.

Metrics 98

Metrics Analytics SEM Campaign 98

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. Or there are people who will get their tech support question answered and as a result not call you on the phone (saving you $50 it costs you to answer the phone). That's why multichannel analytics is so important. Not impossible.

Analytics 116

Analytics Conversion Campaign Redemption 116

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 93

Small Business SEM SEO Social Network 93

crowdSPRING Blog

SEPTEMBER 20, 2010

If you want to learn more about search engine marketing, I suggest you read 10 Practical Small Business SEO and SEM marketing tips. Google Analytics. What it is: Google Analytics is a free tool from Google that provides detailed and very useful information about your website traffic and the effectiveness of your marketing efforts.

Small Business 102

Small Business Analytics Social Media Search 102

crowdSPRING Blog

AUGUST 17, 2011

A website is the hub of a small business’s marketing efforts through other channels (print, SEO, SEM, email, direct, mobile, etc.). Options range from low cost sites through GoDaddy , to sophisticated sites, with analytics, A/B testing, blogging tools, SEO,and other value-adds from Hubspot.

Small Business 84

Small Business SEM SEO Social Network 84

mashable.com

MAY 28, 2010

You're going to spend many multiples of what the domain name would have cost you to create brand recognition. Apple Declared "Marketer of the Decade" This iPhone 4 Costs $8 Million Next Apple Event Goes "Back to the Mac" View More » Mobile Starbucks Stores in New York Now Acce. But don't take my word for it.

Naming 94

Naming Technical Review Social Media Startup 94

Duct Tape Marketing

NOVEMBER 10, 2015

The question is what is not measuring costing you in terms of wasted money and lost opportunity? New tools aimed at making analytics for small business owners and marketing a snap come to life seemingly daily. It’s a great deal like cost to acquire a new client. Below are the scorecard metrics I like to keep tabs on.

Metrics 28

Metrics Small Business Analytics SEM 28

crowdSPRING Blog

DECEMBER 8, 2013

You can easily add tags such that data can be tracked using Google Analytics ; you can A/B split your mailing to test different subject lines or different customer segments to gauge performance; and you can better understand your customers and what maked them tick. Pay-per-click.

Small Business 85

Small Business Startup Campaign SEM 85

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Cost: Free for the tool but ads are paid.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. Cost: Pricing ranges from $99/month up to $999/month for Ahrefs’ “agency” package. Cost: Free for the tool but ads are paid.

Social Media 48

Social Media Marketing Analytics Audience 48

Eric Friedman

JULY 28, 2008

You are participating in a keynote roundtable this year at the SES 2008 show in San Jose about attributing sales to Search – How much credit does an SEM program deserve in an overall marketing mix? For paid search, execution at a certain cost per click (visitor) is a basic measure of success.

San Jose 60

San Jose SEM Campaign SEO 60

ConversionXL

SEPTEMBER 5, 2019

They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., followed by a series of factors like “cost,” “reputation of instructors,” and “interactivity.” People will write “Google Analytics” where others will write “GA” and there will be a lot of discrepancies like this.

Software Review 115

Software Review Design Agile Analytics 115

Seeing Both Sides

FEBRUARY 8, 2011

The cost of mapping your genes is falling rapidly. As the process gets cheaper and the data and analytics gets better, that will change. I'd be shocked if you, dear reader, did not have an analytical report in your files somewhere in 5 years about your personal genome and insight into its health implications.

Marketing 38

Marketing SEM Database Analytics 38

ConversionXL

MARCH 7, 2017

They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., followed by a series of factors like “cost,” “reputation of instructors,” and “interactivity.” People will write “Google Analytics” where others will write “GA” and there will be a lot of discrepancies like this.

Software Review 102

Software Review Design Agile Analytics 102

ConversionXL

SEPTEMBER 11, 2014

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. site analytics data. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ).

PPC 114

PPC Matching Technical Review Search 114

Duct Tape Marketing

JANUARY 6, 2021

Marketing mistakes can cost your business a lot of lost revenue. Critical thinking —they’re inquisitive and analytical. Demonstrable experience with social media marketing, email marketing, advertising campaigns, marketing databases and analytics, and SEO/SEM. Solid knowledge of website and marketing analytics tools.

Hiring 82

Hiring Management Marketing Social Media 82

ConversionXL

JANUARY 21, 2021

An example of this — using a dummy site or google tag injector to keep my google analytics knowledge and practice up to date. “I’ll watch 30 minutes of videos on Google Analytics.” Just as with setting any meaningful goal, it’s important to be specific. Instead, get specific.

Marketing 163

Marketing SEO Video Analytics 163

ConversionXL

JANUARY 22, 2015

You can’t rely on web analytics data – and just compare time periods – as everything changes. Testing something is an opportunity cost – means you can’t test something else. Fortunately it didn’t take much digging in analytics to spot the cause of the drop. Now 3, 6 or 12 months go by.

Analytics 48

Analytics SEM Metrics Conversion 48

crowdSPRING Blog

OCTOBER 27, 2013

In fact, 15% of them are outsourcing design and development of their SM campaigns, 11% using outside capacity to create content and 10% are outsourcing their social media analytics. Beware, however, a loss of control over messaging, increased costs, and poor integration with your other marketing efforts.

Small Business 92

Small Business Securities and Exchange Commission Social Media Startup 92

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

APRIL 6, 2009

Clearly even a one topic (Analytics) blog can have a verrrrry long tail. Finally the Purple Box, at the very top, contains other filters (cost, competition, keywords etc etc). Question: Budgets are really tight right now, can you help me find long tail keywords relevant for my business but that cost less than 30 cents?

Search 103

Search PPC Matching Analytics 103