Case Study: kaChing, Anatomy of a Pivot
Startup Lessons Learned
JULY 28, 2010
kaChing has been very active in the Lean Startup movement. With case studies like this, we aim to illustrate specific Lean Startup techniques through the stories of current practitioners. Yet there’s a lot of mystery around pivots, and entrepreneurs ask all the time how you know it’s time to commit to a new direction.
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