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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Depending on which channels you use in your marketing, this might include: Newsletters; Blog posts; Company social media channels; Personal social media accounts ; Influencers; Company and industry podcasts; YouTube; Paid ads (Google and social media); Messaging apps; Syndication platforms. Google Analytics and CRM) used to track them.

Campaign 149
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From CRM to CXM: Walking the Customer Journey

Venture Chronicles

Companies will always create and present content but with increasing frequency they are now capturing, tagging with metadata, and syndicating across their various assets content which is created by people other than those who work for the company. The big shift in web content is how user generated content is being captured and re-used.

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Mass Relevance Launches with Funding

Austin Startup

The future is in finding relevance, curating for context, and syndicating this to the right audience at the right place. A good analogy of the value of all this data is like web analytics. If there’s only two web analytics report you view about your web site, is there value in the rest of the log data?

Curation 118
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Signal to Noise

entrepreMusings

The future is in finding relevance, curating for context, and syndicating this to the right audience at the right place. A good analogy of the value of all this data is like web analytics. If there’s only two web analytics report you view about your web site, is there value in the rest of the log data?