The 5 Key Stages of Equity Funding
Growthink Blog
MAY 10, 2012
Take the founder of Wrigley's chewing gum, who began selling baking powder and soap door-to-door and giving away gum as a bonus before discovering people wanted it a lot more than soap. That is, you'll use the funding to build a product or service and prove that customers want to buy it.
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