10 ways you’ll probably f**k up your startup — Spook Studio — Medium
JANUARY 9, 2014
Simon Sinek’s Golden Circle framework “People don’t buy what you do, they buy why you do it” Simon Sinek If your customers believe in your mission, then they’ll warm to you and listen to what you offer and how. He points out that most buying decisions are based on emotion, rather than logic. This is where the Golden Circle comes in.
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