24 Entrepreneurs Explain How They Came Up With Their Business Names
Hearpreneur
APRIL 19, 2019
With a different business model, we wanted a name that didn’t sound like areal estate brokerage. On the way north from the Chicago suburbs to Wisconsin, I thought it would be a great idea to have my own PR firm. Basically we charge 1% per side on a transaction instead of the normal 2.5% I just love the word.
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