Application Development Channel Syndicate Viral 
Both Sides of the Table
MAY 19, 2010
Monetization: virtual goods (1/3 of total revenues); Partnerships with major brands (currently partnered with H&M and Travel Channel); forecasted to hit 6mm users by end of Summer 2010. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”.
mashable.com
MARCH 7, 2011
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