article thumbnail

This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010. Note that these are “gross” revenue numbers.

Partner 240
article thumbnail

New Web Order - Finding a Technical Co-Founder

nikcub.appspot.com

Andrew Warner of Mixergy conducted an excellent interview yesterday with an iPhone application development firm who have developed almost a dozen iPhone apps using online contract workers. Once you have put in the effort and found a potential technical co-founder, be generous with equity distribution. Recent Posts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How To Sell Conversion Rate Optimization To Your Boss

ConversionXL

Internally, Adria was able to summarize eCommerce by one simple equation: Visitors *conversion rate *Average Order Size = Revenue. “ I began my career as an IT application developer and transitioned to online marketing. Always show revenue gains , not conversion increase percentages. Show that others have done it.

article thumbnail

The Comprehensive Guide to Social Media Ad Marketing

Duct Tape Marketing

Additionally, it’s predicted that the amount of money spent on social media advertising is set to catch up with newspaper ad revenues by 2020. Use them for brand equity, offline sales, retweets, brand publicity, product releases. Adding media to the tweet and including a hashtag always work for improved engagement. Lead generation.

article thumbnail

How to hire a programmer to make your ideas happen

sivers.org

Im a UX and front end designer bootstrapping my own products with pure sweat equity at night but always looking for someone else to partner with(engineer/programmer)to bring these ideas life. Dont make cheap skate equity offers, with programmer getting equity share of first employee and salary of founder(nothing or next to nothing).