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Marketing and Growth Lessons for Uncertain Times

ConversionXL

You can find more ideas here: Product Pricing Strategies and Techniques Pricing Experiments You Might Not Know, But Can Learn From Should I Lower My Prices To Compete? Use a down period to nail down the core product features, get your architecture right and make sure your first customers see value in the product.

Marketing 121
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Public Relations Tips for Small Businesses and Entrepreneurs [Webinar Recap]

Up and Running

To grow a business, most entrepreneurs know that they should be implementing PR strategies. For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” They mix it up with advertising.

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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Leadership Abilities Are A Must It’s natural to want a tech savvy and competent CTO. Colin Wright , Ebookling. Jesse Davis , Entrustet. There is a difference.

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From Nothing To Something. How To Get There.

techcrunch.com

Also, for the full time coder, you may violate your employee contract especially in the area of non-competes or just plain piss off your boss when he finds out how much time you have been putting into a side project when deadlines were looming. link] tenthings i ‘d say start from yourself and a close friend. fits well with Mint.

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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

Microsoft started down this path when they were the only game in town, explicitly to maintain their monopoly by making it as hard as possible to either port Windows apps to non-Windows platforms, or to even conceive of how to do it in the first place. Basically, the lesson in this guys argument is entirely non-technical. Get a grip.

Java 107
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How to hire a programmer to make your ideas happen

sivers.org

Sometimes non-programmers arent very good at anticipating where there might be problems, so it makes sense to give a very high-level overview of what you expect to happen after the first milestone, and the programmer will know if any follow-up is necessary. However, as the complexity grows, the pool of competent developers shrinks.