Remove archive tag endeavor
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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Note, if you want to do “strategy” (which is a fine endeavor) and nothing else, you have just defined your career as one in large corporation or in a consulting firm. The “strategy” of learning who SuperMac’s customers were, what solutions they needed and what our repositioning would be was a three month effort. Stay out of startups.

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PR & eCommerce: A Match Made in Heaven and How to Leverage It to Help Your Business Grow

Duct Tape Marketing

News stories get archived, shared and remembered for long, so the impact on sales by being featured in a TV segment is much higher than being featured in advertisements during commercial breaks. Tag journalists to posts that would interest them. Don’t just tag anything you come across; that would annoy everyone.

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