Steve Blank

APRIL 9, 2009

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. In our case it was to sell $25 million in graphics boards with 45% gross margin.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

www.forentrepreneurs.com

FEBRUARY 2, 2010

To compute the Lifetime Value of a Customer, LTV, you would look at the Gross Margin that you would expect to make from that customer over the lifetime of your relationship. Gross Margin should take into consideration any support, installation, and servicing costs. Tags: startup metrics startupcto.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Altgate

SEPTEMBER 16, 2010

Unfortunately they will be very expensive (30-50% or more of gross revenue). Share and Enjoy: This entry was posted in Entrepreneurship , Startups and tagged Accounting , Banking , design , Engineering , marketing , Outsourcing. Depending upon your inventory (online, mobile, etc.) PR/Marketing. with long term requirements.

Software Review 65

Software Review Offshore Startup Boston 65

Steve Blank

APRIL 16, 2009

Our calculations had us losing money on the two lowest cost boards, breaking even on the third and making great margins on the other six. In essence we were proposing that we ship the same board in 9 different colored boxes and charge from $699 to $3,999 depending on the color of the box and the speed of the board.

Silicon Valley 134

Silicon Valley Product RSS Engineer 134