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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Gili Golander is a co-founder and CMO at Bazaart. This is how we generated our first wave of downloads and it had cost us nothing at all. WhatsApp founder Jan Koum is an Ukranian immigrant, and I’m betting it had helped him realize the potential of going global from day one. It cost us exactly $0. The Result?

Brazil 158
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Marketing and Growth Lessons for Uncertain Times

ConversionXL

Yet in expansionary periods, successful leaders spent significantly less on [selling, general, and administrative costs] than did their former peers. A focus on cost cutting—every decision is viewed through a loss-minimization lens. As the authors found, “Firms that cut costs faster and deeper than rivals don’t necessarily flourish.

Marketing 121
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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

I am founder on an unconventional online gallery, The Art and Craft Gallery. When I decided to create full time creative business, I couldn’t find online marketers or PR services who understand the creative process, this meant I was doing everything in the business from online presence, to markets and exhibits which resulted in burnout.