The Next Web

MARCH 3, 2014

This is how we generated our first wave of downloads and it had cost us nothing at all. It cost us exactly $0. Using the resources we had at no or little cost allowed us to quickly grab markets that are less well served. Next: A one-woman PR team. My first foray into PR was a bit naive. The Result? Own your story.

Brazil 158

Brazil Technical Review PR Development Team Review 158

ConversionXL

MARCH 19, 2020

Yet in expansionary periods, successful leaders spent significantly less on [selling, general, and administrative costs] than did their former peers. A focus on cost cutting—every decision is viewed through a loss-minimization lens. As the authors found, “Firms that cut costs faster and deeper than rivals don’t necessarily flourish.

Marketing 121

Marketing Campaign Non-Compete Lean 121

crowdSPRING Blog

APRIL 26, 2012

Linking To Facebook Pages Lowers Ad Costs – [link]. Clever Twitter ad from Smart Car Argentina. Twitter’s Revolutionary Agreement Lets Original Inventors Stop Patent Trolls – [link]. The Twitter IPA: What does defensive really mean? – [link]. Why Earned Media Alone Won’t Cut It – [link].

Social Media 91

Social Media Small Business Design Media 91

Hearpreneur

AUGUST 19, 2015

When I decided to create full time creative business, I couldn’t find online marketers or PR services who understand the creative process, this meant I was doing everything in the business from online presence, to markets and exhibits which resulted in burnout. Thanks to Nicole Nurse, Black Leopard PR ! #27) 31) Opportunity Cost.

Entrepreneur 48

Entrepreneur Australia Technical Review Community 48