Email Subject Lines: 8 Principles for Improved Open Rates
ConversionXL
MARCH 10, 2017
Focus on open-ended questions that’ll give you insight into: who they are, what words and phrases they use, and how they really feel about your brand / product. I’ve written an entire article on this topic , so I won’t go into too much detail here, but talking face to face (even over Skype) gives you much deeper insights.
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