Rembrandt Communications
MARCH 6, 2015
You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? You write weekly blogs to share your insight and post regularly on Twitter, Facebook, LinkedIn, Pinterest, and more. That’s great. But […].
ConversionXL
OCTOBER 21, 2012
Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Here we see a B2C example of segmentation by need: Example of landing page segmentation for B2C. Segmentation by Place in Buying Cycle. Segmentation by Need. Segmentation by Business Size.
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ConversionXL
MARCH 3, 2021
When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO.
ConversionXL
NOVEMBER 22, 2022
In this article, you’ll learn which metrics to measure to understand and improve marketing performance. For reference, according to FirstPageSage , a good engagement rate is anything above 63% for B2B websites and above 71% for B2C websites. Cost per click (CPC) is the price you pay for each click on a PPC ad. submits a form).
Occam's Razor
FEBRUARY 20, 2012
Competition (who comes up first consistently, ppc and organic). News/Finance to see if I get display ads when I read articles or stories about credit cards, credit scores etc. No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Paid search ads (title, creatives, urls shown).
ConversionXL
NOVEMBER 6, 2015
PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) Earlier this year, I wrote an article on sample pollution , which covers sampling a representative audience in detail. So you start a PPC campaign to drive paid traffic to the site. What gives?
ConversionXL
OCTOBER 4, 2021
Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. So it’s important to get it right. .
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