Startup Professionals Musings

JANUARY 17, 2013

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 265

Marketing Viral SEM Startup 265

Startup Professionals Musings

AUGUST 6, 2016

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. You can start an SEM campaign with as little as $50 today and get results very quickly. How many of these lead generation techniques are funded in your business plan? Email marketing.

Viral 120

Viral Lead Generation Customer SEM 120

Startup Professionals Musings

DECEMBER 7, 2010

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 235

Marketing SEM Startup Viral 235

www.forentrepreneurs.com

FEBRUARY 2, 2010

However there is a lot of value in looking at these same metrics for all other businesses. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. This number is heavily dependant on the productivity of your sales teams.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Gust

MARCH 9, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.

Marketing 146

Marketing SEM Viral Social Media 146

crowdSPRING Blog

FEBRUARY 10, 2010

Let our community of writers help you develop a presentation your audience will remember! Business Plans. Are you a technical rockstar but need help with a business plan for a cool new startup? Worried about increasing sales or competing against bigger companies? SEO/SEM Content. Our writers can help.

Non-disclosure Agreement 93

Non-disclosure Agreement SEM Non-Compete Community 93

Startup Lessons Learned

MARCH 13, 2009

In particular, a marketing launch can help you do three things (courtesy, as is most of my marketing advice, of The Four Steps to the Epiphany ): Drive customers into your sales pipeline. Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. Start with a five-dollar-a-day SEM campaign.

San Francisco 168

San Francisco PR Lean Early Stage 168