5 Things You’re Measuring Incorrectly With Digital Analytics & What To Do About It
ConversionXL
OCTOBER 21, 2014
First, your advertising is either Paid, Owned, or Earned Media. Display ads are Paid Media. Your blog is Owned Media. Socially-shared content posted by others not at the company or being paid by you is Earned Media. Many ads, like banner ads, or pre-rolls, interrupt the audience; these are message-centric ads.
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