Audience Continuous Deployment Design Viral 
Startup Lessons Learned
SEPTEMBER 12, 2008
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. These are things that if you get right, you can optimize your way into a big, sustainable audience.
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
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Startup Lessons Learned
SEPTEMBER 15, 2008
In this post I hope to talk about how to do it well, in terms appropriate for both audiences. The new design improved on the old one in several ways, but these improvements didnt translate all the way through the funnel. Usually, I think that means youve lost some good aspect of the old design. First of all, why split-test?
Startup Lessons Learned
APRIL 14, 2009
Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. And yet their numbers continue to grow, month after month. In other words, they have learned to grow renewable audiences.
Startup Lessons Learned
JANUARY 27, 2009
In it, he mentions the core dilemma that all freemium companies face: the key is to create the right mix of features to segment out the people who are willing to pay, but without alienating the users who make up your free audience. At a high level, anything that drives virality should be free. January 28, 2009 1:54 AM startupcfo said.
Startup Lessons Learned
DECEMBER 14, 2009
I had a lot of use for this concept back when I worked on game design and virtual worlds. In order to maintain game play balance, game designers have to take into account the needs of customers who have an excess of four different assets: time , money , skill , and passion. Having a balanced ecosystem is what game designers strive for.
Startup Lessons Learned
SEPTEMBER 18, 2008
On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.
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