Audience Cuba Media Retention 
ConversionXL
JUNE 24, 2014
Offering social login itself won’t automatically increase conversion rates – you need to provide the products and services your target audience want too – but it does make it easier for the growing number of social login fans to come back to your site.
ConversionXL
SEPTEMBER 2, 2019
You still need to provide the products and services your target audience wants. Some ecommerce websites might decide against offering social login if their target audience is aged 55 or older—these users are less likely to have social accounts. For more social media marketing don’ts, check out the biggest social media fails from 2018.
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