Remove Audience Remove Developer Remove Development Team Review Remove Sales Cycle
article thumbnail

Snyk: How Freemium Can Help Your Start-up Grow from Series A to $2.6B in 30 Months

Cracking the Code

Snyk was founded with the mission to help developers make their code secure, providing a platform to automatically assess and remediate open source vulnerabilities. The company’s success has been largely driven by its developer-led freemium model, going from Series A funding to a valuation of $2.6B in just 30 months.

article thumbnail

Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Think about your own behavior: if you are like me, you hate having to deal with sales people, and greatly prefer to do your own research starting with search engines, and leveraging free trials, on-line videos, blogs, reviews, and your social network. For example: Create demo videos that answer every likely sales question.

article thumbnail

Spolsky on Software on Both Sides of The Table

Both Sides of the Table

This ended up developing into Visual Basic for Applications , the strategy for programmability in Microsoft Office. It helps with sales cycles because customers know that they can switch away if they so choose. Do you see product managers as a hindrance to software development? His Tenure at Microsoft. 15 minutes.