Effective Ways To Differentiate And Scale Your Business
Duct Tape Marketing
NOVEMBER 17, 2022
And I think that the difficult thing is you're really pitching to two audiences kind of simultaneously. So mostly for assisted living in memory care, which is more needs driven, your primary audience is the adult children, usually the adult daughter, John. And so the approach has to be relational. It's just a matter of integrating it.
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