Austin Startup

OCTOBER 10, 2018

Public relations is an art of strategy, creativity, relationships and experience; and less about writing a press release and calling it a day. As a long-time PR professional, I can attest that most people don’t understand what our craft is really about?—?including including family! I will say this?—?we Let’s take a look.

Public Relations 48

Public Relations PR Analytics Campaign 48

Rembrandt Communications

AUGUST 28, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge.

PR 100

PR Small Business Sales Public Relations 100

Rembrandt Communications

MARCH 1, 2024

When was the last time you updated your website, posted on your social media accounts or sent out a new email message to your current and potential customers? Then, plan how and when you will accomplish bigger updates that may include new website revisions, email messages, promotional materials, and full marketing and PR campaigns.

Sales 130

Sales PR Campaign Audience 130

Rembrandt Communications

DECEMBER 6, 2018

As we celebrate summer’s end and back-to-school, it’s time to dive into holiday marketing and think about small business PR ideas. While online and print advertising, email campaigns, and more may be at the top of your list, don’t forget about all of the public relations tools that can give you a competitive edge.

PR 100

PR Small Business Sales Campaign 100

crowdSPRING Blog

APRIL 18, 2014

Why Custom Audience targeting proves that email has won the internet – crowdspring.co/1m4jXQE. Ad Fraud Creates Worry For Some, Opportunity For Others | Advertising Age – crowdspring.co/1kXIaGI. 10 Charts That Are Changing the Way We Measure Content | The Content Strategist – crowdspring.co/1eBfm8P.

Social Media 92

Social Media Small Business Design Media 92

crowdSPRING Blog

OCTOBER 10, 2014

The image above is a public service billboard that apparently failed to strike a chord with its intended audience. 12 free email marketing templates for small businesses | Econsultancy – crowdspring.co/1nSfwgB. MailChimp has created a beautiful Email Design Guide – crowdspring.co/1r2d81q.

Social Media 97

Social Media Small Business Design Media 97

Startup Professionals Musings

MAY 7, 2011

Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. Don’t wait for journalists to find you; they all publish their email addresses, and they’re looking for something interesting to write. Keep in touch with your audience.

PR 231

PR Elevator Pitch Public Relations Startup 231

Rembrandt Communications

APRIL 1, 2021

But what about your website, emails, newsletters, press releases, and other marketing materials? While you can always add an ’s, ensure that it doesn’t confuse your audience. Did your email go out with blanks? Do you send your press releases to a list of reporters via email all at once? With this in mind, here are….

PR 130

PR Public Relations Email Distribution 130

YoungUpstarts

MAY 25, 2015

Experts in public relations (PR) and marketing don’t simply get the word out; they create such a phenomenal success for their clients, that when someone needs a recommendation they are the first name they consider. But one area that PR pros particularly excel at is helping authors with book marketing.

PR 100

PR Marketing Public Relations Social Media 100

crowdSPRING Blog

JANUARY 17, 2014

The Importance of Transactional Emails for Small Business – crowdspring.co/L1YQ46. “Effective content marketing serves your audience and then, and only then, can it also serve you.” Small Business and Startups: Thinking About Business Plans (again) – crowdspring.co/1cdV3pS. – crowdspring.co/1eJmGfD.

Social Media 94

Social Media Small Business Design Media 94

Rembrandt Communications

MARCH 1, 2021

Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. Whether you have emails, newsletters, brochures, social media posts, or something else, it’s essential to have an overall, content marketing strategy in place. Think about it. Click To Tweet.

PR 241

PR Software Review Public Relations Social Media 241

The Next Web

OCTOBER 6, 2013

Public relations and SEO have always been destined to converge. PR is about building relationships with media professionals and key influencers to help increase a company or individual’s visibility and profile; SEO is an iteration of that relationship. PR has always been a multifaceted discipline. What can we learn?

PR 145

PR SEO Social Media Media 145

YoungUpstarts

JANUARY 5, 2016

by Ann Noder, CEO of Pitch Public Relations. Big brands spend millions each year on managing their presence in the media through public relations. A good pitch can be accomplished through email, or even LinkedIn. Reporters want to cover stories that have viewer/reader benefit to their audience.

PR 100

PR Public Relations Denver Syndicate 100

ConversionXL

APRIL 4, 2017

You have traffic, and I pay for placement in front of your audience. Though, increasingly, you can target with great granularity (especially on social) and set up custom audiences to create a holistic full-funnel paid strategy. In addition, display allows you to target niche audiences based on interests. Email Marketing.

Channel 118

Channel Marketing Viral SEO 118

Up and Running

SEPTEMBER 22, 2016

Many small business owners feel like creating a public relations presence isn’t quite worth the investment. But in reality, any company of any size can reap the many rewards of establishing a PR presence. But in reality, any company of any size can reap the many rewards of establishing a PR presence.

PR 60

PR Social Media Public Relations Hosting 60

Rembrandt Communications

OCTOBER 1, 2021

It’s that time of year when frightful thoughts and messages fill the air for Halloween… but your marketing messages and public relations’ pitches should not be part of this! These are just a few quick insights to help engage media members and your targeted audience to keep them from running to the competition.

Marketing 264

Marketing Flash Public Relations Media 264

Hearpreneur

APRIL 9, 2017

I help coaches and consultants reach their online audiences by optimizing their marketing and mindset so they can bring in more business. The best part is when you’re abroad and responding to emails during the day there but in the middle of the night in the US. Thanks to Dana Humphrey, Whitegate PR ! #17

San Diego 111

San Diego Entrepreneur Software Review Southern California 111

YoungUpstarts

APRIL 10, 2014

By Marsha Friedman, CEO of EMSI Public Relations and author of “ Celebritize Yourself ”. If you get spam emails, you’ve probably seen subject lines like this: “Buy followers for cheap!”. Popularity increases perceived value, so a large audience conveys clout and credibility. Look more legit – Twitter followers $2.99

Social Media 249

Social Media Media Public Relations India 249

Steve Blank

APRIL 9, 2009

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. I couldn’t care less about those.

Silicon Valley 259

Silicon Valley Technical Review RSS PR 259

Rembrandt Communications

MARCH 1, 2023

Then, create a spreadsheet ( Editorial Calendar ) with all of the messaging you plan to send out via email, direct mail, social media, online, and more. • Once you know what you want to accomplish and communicate to your audience, get some help. P – Prepare your team. Warmer, sunnier days are on the way.

Social Media 130

Social Media Database Public Relations SEO 130

Duct Tape Marketing

NOVEMBER 2, 2017

7 Ways to PR your Personal Brand on a Budget written by Guest Post read more at Duct Tape Marketing. Make the best use of the tight resources you have with these 7 best practice tips to PR your personal brand on a budget: 1. You don’t need to hire an expensive PR firm to get some traction with this. Get Media Coverage.

PR 69

PR Social Media New Zealand Ireland 69

YoungUpstarts

SEPTEMBER 24, 2017

by Paul Blanchard, author of founder and principal consultant of Right Angles and author of “ Fast PR: Give Yourself a Huge Media Boost “ Here’s the surprise about PR: getting great media coverage is as much about knowing what not to do than it is about knowing what to do. So here are 11 PR mistakes to avoid: 1.

Media 162

Media PR New York Email 162

crowdSPRING Blog

MAY 10, 2013

How MailChimp learned to treat data like orange juice and rethink email in the process – [link]. Men and Hard-to-Reach Audiences Are Spending More Time Streaming Digital Video | Adweek – [link]. Toss out cynics, because they don’t further your cause.” ” [link]. – [link].

Social Media 93

Social Media Small Business Design Media 93

Startup Professionals Musings

JULY 30, 2012

Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. Don’t wait for journalists to find you; they all publish their email addresses, and they’re looking for something interesting to write. Keep in touch with your audience.

Elevator Pitch 240

Elevator Pitch Public Relations Startup IP 240

Austin Startup

MARCH 20, 2017

Understanding and knowing what steps to take to carry out a successful PR campaign can be daunting, confusing and quite overwhelming. It’s important to set definitive goals and objectives of your PR campaign in order to provide a specific purpose for your communication among the audience you are trying to reach.

PR 48

PR Campaign Media Lean 48

Rembrandt Communications

DECEMBER 1, 2022

This way, you share resources while doubling your audience! Create the appropriate emails, text messages, newsletters, signage, press releases, and more to let your customers know what’s going on. And what about local charities? Who can you help during this holiday season?

Sales 244

Sales Advertising Media Channel 244

Rembrandt Communications

FEBRUARY 11, 2019

Make a list of contacts with their addresses, emails and phone numbers. Let them know what you are offering the community and how it will benefit their audience. Whether it’s on social media, in print, or via a podcast, video or something else, provide current content to your audience on a regular basis. Get referrals.

Sales 100

Sales PR Audience Public Relations 100

Gust

JULY 22, 2012

Here is a list of ways that you can use public relations to benefit your startup, even before it is started: Make yourself a spokesman for your domain. Don’t wait for journalists to find you; they all publish their email addresses, and they’re looking for something interesting to write. Keep in touch with your audience.

Elevator Pitch 158

Elevator Pitch Startup IP Public Relations 158

Rembrandt Communications

FEBRUARY 11, 2019

Make a list of contacts with their addresses, emails and phone numbers. Let them know what you are offering the community and how it will benefit their audience. Whether it’s on social media, in print, or via a podcast, video or something else, provide current content to your audience on a regular basis. Get referrals.

Sales 100

Sales Public Relations Audience Advertising 100

Steve Blank

APRIL 5, 2017

Audience(s), Message, Media, Messenger. Craft the message for that specific audience. Step 1: Who’s the Audience(s)? An audience means – who specifically you want your messages to reach. What’s confusing is that often there are multiple audiences you want to communicate with. Is it all the people on earth?

Marketing 310

Marketing Audience Technical Review PR 310

Duct Tape Marketing

JULY 21, 2016

5 Data-Backed Tips for Boosting Your PR Response Rate written by Guest Post read more at Duct Tape Marketing. photo credit: Learn the Benefits of Combining Email and Social Media via photopin (license). As a brand, your public image matters. sent your email. Be Quick and Sharp. Embrace the KISS Principle.

PR 28

PR Social Media Email Media 28

Rembrandt Communications

JULY 1, 2021

Now is the time to create your content strategy and PR prep for the months ahead so you can avoid this nightmare. After all, your marketing and public relations’ (PR) activities are not going to stop just because the sun is calling! 5 Steps to Content Strategy and PR Prep for Summer Fun! Develop Unique Offers.

PR 130

PR Public Relations Campaign Social Media 130

ConversionXL

JUNE 25, 2021

Understanding how your product launch fits into the bigger picture will help you discern: How to build awareness in the introduction stage (this strategy will vary based on product type, industry, target audience, etc.) Based on the audience response, tweak your messaging accordingly. Conducting user research to understand their needs.

Product 96

Product Social Media Audience Software Review 96

Duct Tape Marketing

DECEMBER 12, 2013

Using Media Relations to Boost Your Business written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Thursday is guest post day here at Duct Tape Marketing and today’s guest is Maggie Patterson – Enjoy! Email marketing. That’s where media relations comes in. Content marketing.

Media 69

Media Social Media PR Small Business 69

mashable.com

OCTOBER 11, 2011

10 Essential PR Tips for Startups. Share on Tumblr email share Share on Tumblr email share. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. Therefore, marketing and public relations are often tackled piecemeal by whomever has time.

PR 103

PR Startup Social Media Technical Review 103

crowdSPRING Blog

SEPTEMBER 30, 2012

An important part of your overall marketing strategy is public relations. I love Duct Tape Marketing , Seth Godin , Chris Brogan and the rest, but give my company coverage in an article in Forbes or BusinessWeek or the New York Times for the greatest impact, the largest audience, and the most meaningful value for our PR dollar spent.

Small Business 88

Small Business Public Relations Social Media New York 88

crowdSPRING Blog

JUNE 19, 2011

Here are 10 great tips shared with us by various PR and Media folks that I hope you find useful! If you are doing the interview on the phone, stay away from email and other potential interruptions. Short and memorable is way better than rambling and complicated, but keep the audience in mind as you creaft your answers.

Lean 96

Lean Marketing Public Relations PR 96