Remove Audience Remove Guerilla Remove PR Remove Viral
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Guerrilla Marketing: Growth Hacking Your Startup

ReadWriteStart

The way to marketing strategy involves high energy and imagination in order to grab the attention of the audience you want to target. Naturally, you’d think by solving a clearly relatable problem — while also taking advantage of the evident presence of video content in our social media that this product would go viral overnight.

Marketing 156
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5 great viral marketing campaigns (and what small businesses can learn from them!)

crowdSPRING Blog

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.

Viral 107
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Justin Bieber: Incredible Teen Entrepreneur

Growthink Blog

And because he connected with his target audience (young girls), his videos started going viral. We call that guerilla marketing. The movie culminates with Justin Bieber performing in front of a sold out Madison Square Garden audience. Bootstrap, do guerilla marketing and get PR.