Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
in Ireland—despite being behind a paywall. Other publishers had similar issues , as Taneth Evans , Head of Audience Development at The Times in London, detailed: There were too many flaws with the model to participate, so the business opted out. It’s much tougher to try that without bringing an audience with you from the outset.
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