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Common B2B Challenges and How To Solve Them

ConversionXL

Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. The goal of the sprint was validating the demand in the “IT integrators” vertical in 5 European countries: Belgium, Netherlands, France, Spain and England. Conclusion.

B2B 150
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Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

Other publishers had similar issues , as Taneth Evans , Head of Audience Development at The Times in London, detailed: There were too many flaws with the model to participate, so the business opted out. Metering does allow sites to segment users who hit your paywall—a key audience for conversion optimization.

SEO 122
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The Creator Economy is rising, but challenges abound

VC Cafe

In the A16Z blog , Li Jin, one of the most prominent writers on the creator economy, said that creators can make a living with only 100 true fans, by segmenting their audience and offering tailored products and services at varying price points. While some say that its 1,000 true fans needed, others say its much less. ” Eric Feng.

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Spectacles and $SNAP’s $20B Valuation

Austin Startup

The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. As Amazon built its logistical and server infrastructure, it systematically moved into one new vertical at a time: shoes, kitchen appliances, etc. I think AR is that big, it’s huge.

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The Future of America’s Innovation Economy- Progress and Challenges at the USPTO

David Teten

Our process to process appeals is particularly bad; # appeals not yet heard forms a vertical line if we graph it. We want to enable people to buy & sell IP in the same way that buy & sell cars. He’s involved in this project to sort out unique identifiers for owners of IP (e.g., Dickinson: Why is that important?

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The Modern Approach To Account Based Marketing

ConversionXL

The book dedicates quite a few pages to the ‘customer-centric stack’ and argues that because you’re now able to know when someone is in the market for a solution like yours [via IP lookup or 1st or 3rd party intent data], you don’t need to “spam” them. Reverse IP Lookup. DemandBase.

IP 98
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East meets West: Why Chinese app developers are targeting US smartphone owners

The Next Web

With these obstacles, it is sometimes smarter to target the US market first, even though you may reach a smaller audience. They don’t have a good IP (intellectual property) to defend their technology. CooTek is Chinese but targeted Western consumers first. They end up infringing other patents when going abroad.

China 122