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Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

acronyms e.g. MIT for Massachusetts Institute of Technology. The main focus of our group is the brand name, Nike, so all our keywords in this Ad Group share the modified term +nike. Someone searching for a Honda by name is much more likely to respond to an ad for Honda than they are for Ford. Blog Lead Generation Adwords Ppc'

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Strategy Roundtable For Entrepreneurs: Three Open Opportunities For 2012

ReadWriteStart

Our audience of readers is full of entrepreneurs. Well, at the very heart of the marketing and selling problem is the concept of lead generation. Once upon a time, it was a rather straightforward exercise of collecting names and mailing addresses, and then running direct mail campaigns. Social Contacts. Discuss.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Audience Development. Lead Generation. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.