Steve Blank

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Seven Steps to Small Business Recovery

Steve Blank

I receive emails and texts, as well as social media posts daily, and it is inspiring,” Jill says. The menu is posted on social media and on their website ; customers pay their invoice online; and the meal kits are available to be picked up at their commercial kitchen or delivered for a small fee.

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Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Both companies and government agencies struggle with how to deliver innovation at speed.

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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

Audience(s), Message, Media, Messenger. Craft the message for that specific audience. Select the media you want the message to be read/seen/heard on. Select the media you want the message to be read/seen/heard on. Step 1: Who’s the Audience(s)? How do you figure out who the audience is?

Marketing 310
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Dalhousie University Commencement Speech – 2017

Steve Blank

It gave us instantaneous communication to national audiences. Advertisers immediately figured out how to turn those engaged audiences into consumers. That’s the world you’re graduating into – immersed in social media, with infinite facts and continuous news. Readers of newspapers had new brains.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. I wanted our PR department to get close and personal with the press and use it to generate end user demand and then drive that demand into our sales channel. ( The same was true for the Product Marketing group.

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Ask and It Shall be Given « Steve Blank

Steve Blank

I’ve been blogging, commenting, emailing, and all over social media searching for folks to buy in to my pitch, smart personalized web software (to aid pasive search -Dave winer calls it two way, and relevant ads). On a more serious note, any tips on attracting founders? For the former, books can help. Asking is NOT easy, IMHO.

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Pioneering Women in Venture Capital: Kathryn Gould

Steve Blank

So when I heard Kathryn gave the University of Chicago commencement speech I suggested that she reach out to a larger audience and share her decades of experience. One of the reasons I took up teaching is my strong belief that it’s incumbent on all of us to make those who come after us smarter than we were.” Her response?