ConversionXL

APRIL 4, 2017

You have traffic, and I pay for placement in front of your audience. This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. Search engine marketing is intent-based keyword bidding on search networks such as Google Adwords and Microsoft Bing.

Channel 118

Channel Marketing Viral SEO 118

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., Their ads of “Cloud Demand Prediction” hadn’t been catching the eyes of people searching for these keywords.

Customer 252

Customer Cloud EC2 Channel 252

Duct Tape Marketing

MAY 4, 2016

Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Public Relations Category on Duct Tape Marketing. The New Face Of Public Relations: Tricks And Tools Of Today’s Practitioner. The PR Masterclass : How to develop a public relations strategy that works!

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Brandanew

JANUARY 8, 2016

My two go-to Twitter analytics and search tools? Twitter’s own analytics and search. In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Are you reaching the right audience? #Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

crowdSPRING Blog

NOVEMBER 13, 2011

Search engine marketing is a tactic that is perfect for a lean, iterative approach to marketing. Paid search allows small business owners to easily set simple, reasoned goals and then, based on the data collected, make adjustments and decisions rationally. You could even choose to target only people who’s 37th birthday is today.

Advertising 103

Advertising Lean Marketing Campaign 103