crowdSPRING Blog

MAY 19, 2013

Especially for small business, traditional print, radio, and television advertising is out of their reach financially. And for many businesses trying to reach an increasingly distracted, overwhelmed, and fragmented audience has become more difficult than ever. Learn from the best.

Small Business 96

Small Business Social Media Marketing Lean 96

Duct Tape Marketing

JUNE 27, 2013

Regardless of whether you are a small business owner or the CEO of a Fortune 500 company, without customers, you no longer have a business. Therefore, when it comes to any business, the customer experience is essential. The same cannot be said for a small business. Photo credit: earningforever.com.

Social Media 71

Social Media Viral Media Customer 71

crowdSPRING Blog

SEPTEMBER 30, 2012

So how does this impact on small businesses? In a number of ways, but most importantly in considering how a business can and should leverage the new domain, the new platforms, and the new outlets. The best thing about our new media paradigm, is that anyone or any business can get their message out to the world via the Internet.

Small Business 88

Small Business Public Relations Social Media New York 88

ReadWriteStart

JANUARY 24, 2021

SEO Keyword Lists to Grow Your Audience. However, you must use SEO keyword lists to grow your audience. Crafting a product description is part of public relations where the producer paints a picture of the product. When you are on social media, you can engage in witty banter with other businesses. Think bigger.

PR 180

PR SEO Marketing Social Media 180

Rembrandt Communications

APRIL 2, 2019

After all, we’ve all felt that little tinge of sadness, jealously or insecurity when reading posts by others, especially when negative posts go viral and the media covers them a d nauseam. If you’d like help getting the right message across to your audience at the right time, please contact me here.

Social Media 100

Social Media Media Viral Public Relations 100

mashable.com

OCTOBER 11, 2011

Therefore, marketing and public relations are often tackled piecemeal by whomever has time. Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. Determine which demographic — and therefore, which publication — would be interested in your startup.

PR 103

PR Startup Social Media Technical Review 103

ReadWriteStart

MAY 8, 2020

Use Google’s data PDFs and visualize them for your audience. Social media content has a tendency to go viral, so incorporate quizzes in your pitches. Getting your company some media exposure is the goal of any public relations department. Takeaway: Focus on the value you are bringing your audience.

Curation 132

Curation PR Public Relations Social Media 132

crowdSPRING Blog

JUNE 29, 2010

Who cares if you have a ground-breaking or viral product if every single other company claims to have a ground-breaking or viral product? If your audience is tuning you out, your marketing or fundraising message will fall on deaf ears. That’s the rub with buzzwords – if everyone uses them, they are no longer unique.

Viral 82

Viral Public Relations PR Social Media 82

crowdSPRING Blog

JUNE 29, 2010

Who cares if you have a ground-breaking or viral product if every single other company claims to have a ground-breaking or viral product? If your audience is tuning you out, your marketing or fundraising message will fall on deaf ears. That’s the rub with buzzwords – if everyone uses them, they are no longer unique.

Viral 82

Viral Public Relations PR Social Media 82

crowdSPRING Blog

JUNE 19, 2011

In the world of startups and small business there are two basic kinds of company: those the media pays attention to, and all the rest. Short and memorable is way better than rambling and complicated, but keep the audience in mind as you creaft your answers. Be a credible source. Handle them before they handle you.

Lean 96

Lean Marketing Public Relations PR 96

Duct Tape Marketing

JULY 15, 2016

When I was a TV reporter, I worked with many public relations firms. I was doing the same thing, storytelling, but instead of for an audience watching the 6 o’clock news, I was doing it for a paying client. Now, that is where I learned some new things. “How can we make a viral video?”. Viral videos just happen.

PR 28

PR Public Relations Viral America 28

Brandanew

JANUARY 8, 2016

Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. In addition, Facebook allows you to look at the demographic of your audience and pinpoint which days/times they are active. Are you reaching the right audience?

Analytics 100

Analytics Social Media Marketing Media 100

crowdSPRING Blog

NOVEMBER 13, 2011

We write often of low-cost, high impact marketing tactics for small businesses and share tips for leveraging these. We believe that small business and startups should always be willing to experiment with marketing tactics and strategies as long as those serve a larger goal and contribute to a clear strategy. A/B testing.

Advertising 103

Advertising Lean Marketing Campaign 103

Up and Running

NOVEMBER 5, 2014

Whether you’re a budding entrepreneur or veteran SMB owner, chances are you’re aiming to better publicize your message to a given target audience. A key for a small business to gain credibility within their industry is to establish their own team as thought leaders in the space.

PR 139

PR Hiring Social Media Media 139

crowdSPRING Blog

JANUARY 29, 2012

A global pool of creativity has always existed, but technology has enabled the creators to find new access to clients, new channels for sales, new tools for self-marketing, and new opportunities to find audiences without the interference of the traditional gate-keepers. Related posts: Personal branding in a world of meat.

Social Media 86

Social Media Distribution Viral New York 86

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. How to Build a Referral Program into Your Online Business. Public Relations– This includes activities aimed at receiving coverage in traditional media outlets. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

blog.expensify.com

APRIL 24, 2012

As someone who grew up using and ultimately becoming frustrated with the limitations of Microsoft tools, and grew up submitting and hating small-business expense reports, I hope I can convince you that we’re fighting for the same goals. It was the wrong audience. For that, I’m truly sorry. It is ironic.

Java 107

Java PHP Software Review Coder 107