Audio Campaign Churn Rate Hockey Stick 
Up and Running
AUGUST 21, 2014
The full audio and slide deck are included above, and the full transcript below. If you have pay-per-click campaigns, you need to understand how they’re doing, how much money you’re spending on them, which of your keywords if you’re using a pay-per-click campaign are working, which ones are not.
Up and Running
MARCH 11, 2015
The full audio and slide deck are free to watch above, and the full transcript can be read below: 14 Tips on How to Pitch and Get Funded: Caroline Cummings: I first want to talk a little bit about LivePlan. Then referral rates and opt-out rates. Are you doing advertising? What does that look like? This is what we track.
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