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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. You are already producing content for TV (like Air New Zealand above), why not extend the conversation in the commercials with videos on YouTube. Why not extend the conversation there?

Analytics 149
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Episode 12: How to Define Your Target Market, Guest Eric Siu, and the #MinimumWage | The Bcast

Up and Running

Audio transcript: Peter: All right. But you can also start to differentiate yourself from your competition as you work your way down from TAM to SAM. But when you go to eat there, you’re actually going and sitting in their house, and you’re seeing a slideshow of their travels in Thailand on the wall. QuickSprout.