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Two Ways to Hold Entrepreneurs Accountable (for Harvard Business.

Startup Lessons Learned

For a little while, the team can resort to the last defense of entrepreneurs in trouble: the promised hockey-stick. One thing that is often overlooked about the hockey-stick growth shape: its most distinctive characteristic is the long, flat part. Usually, they are delivering only a fraction of the revenue they promised.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

This wasn’t very impressive, but we had two things going for us: A hockey stick shaped growth curve. People often forget the most important part of the hockey stick: the long flat part. We had months of data that showed customers more-or-less uninterested in our product. April 15, 2009 4:06 PM Eric said.

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Lessons Learned: A hierarchy of pitches

Startup Lessons Learned

Most important slide: hockey stick Micro-scale results Key questions: who is the customer, and how do you know? The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Most important slide: valuation Promising results Key questions: can you monetize that traffic? (or