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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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Lessons Learned: About the author

Startup Lessons Learned

Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Without those open and yet expert-filled channels, it might have taken me many years more to correct my naivety and fill out my understanding of core topics. Your "startup-lessons-learned" are very valuable.

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How to get distribution advantage on the iPhone

Startup Lessons Learned

There are other models, in other distribution channels. As the AppStore becomes increasingly saturated one of the goals of the socialDeck platform is to create an alternative distribution channel -- a way to drive installs of casual games outside of the AppStore oligopoly. On Facebook, viral distribution has proved decisive.