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Lessons Learned: Validated learning about customers

Startup Lessons Learned

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

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Lessons Learned: What is customer development?

Startup Lessons Learned

There are three fundamental situations that change what your company needs to do: creating a new market (the original Palm), bringing a new product to an existing market (Handspring), and resegmenting an existing market (niche, like In-n-Out Burger; or low-cost, like Southwest Airlines). If I get sales I will expand on the site.

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Lessons Learned: Product development leverage

Startup Lessons Learned

Plus, we saw some of the intrinsic limitations of supporting such a large staff: slower cycle times, higher cost basis, and - most importantly - the ability to serve only a limited number of customer segments. Case Study: Continuous deployment makes releases n. We didnt think wed able to compete with that.

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Embrace technical debt

Startup Lessons Learned

We can choose to continue paying the interest, or we can pay down the principal by refactoring the quick and dirty design into the better design. Although it costs to pay down the principal, we gain by reduced interest payments in the future. The human tendency to moralize about debt affects engineers, too. One last thought.

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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

I now believe that the "pick two" concept is fundamentally flawed, and that lean startups can achieve all three simultaneously: quickly bring high-quality software to market at low cost. Thats why we need continuous integration and test-driven development. Of course, the sales folks had new features as their #1 priority.

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Marching through quicksand

Startup Lessons Learned

As the costs of production fall, it’s getting easier and easier to send in a proposal or even a complete work. When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Case Study: Continuous deployment makes releases n. Ever-more artists and authors are petitioning them.

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Lessons Learned: Inc Magazine on Minimum Viable Product (and a.

Startup Lessons Learned

Then, the company spends no more than a few hundred dollars marketing the product through search engines and to the contacts in its sales database and LinkedIn. Development time is typically no more than two to three weeks, and it generally takes just a few orders to cover development costs.