Lessons Learned: What is customer development?
Startup Lessons Learned
NOVEMBER 8, 2008
There are three fundamental situations that change what your company needs to do: creating a new market (the original Palm), bringing a new product to an existing market (Handspring), and resegmenting an existing market (niche, like In-n-Out Burger; or low-cost, like Southwest Airlines). If I get sales I will expand on the site.
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