Remove Australia Remove Direct Marketing Remove Marketing Remove PR
article thumbnail

Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Whole product " is a term I learned from Bill Davidows classic Marketing High Technology. Whole product " is a term I learned from Bill Davidows classic Marketing High Technology.

article thumbnail

How To Get Coverage In Print Media

Entrepreneurs-Journey.com by Yaro Starak

If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. Alternatively, if it’s something quite significant that should get state-wide or even national coverage, your state metropolitan newspaper/s are appropriate. Visit www.mcdulingpr.com.au.

Media 77
article thumbnail

How To Get Coverage In Print Media

Entrepreneurs-Journey.com by Yaro Starak

If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience. Alternatively, if it’s something quite significant that should get state-wide or even national coverage, your state metropolitan newspaper/s are appropriate. Visit www.mcdulingpr.com.au.

Media 62