Remove Australia Remove Direct Marketing Remove SEO Remove Viral
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Transcript And MP3 Of My $180,000 Website Flipping Presentation

Entrepreneurs-Journey.com by Yaro Starak

I haven’t been to the desert in Australia, but it’s about the equivalent of that. I have a house in Brisbane, Australia, and I own my car, etc. I’ll show you a picture in a moment, so it’s an Australia-wide website devoted to this card game. In the Magic site’s case it was a forum that would grow virally by itself.

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Learning is better than optimization (the local maximum problem)

Startup Lessons Learned

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. Or should you focus on user engagement or virality? Or should you focus on user engagement or virality? For example, I’m a big believer in split-testing.