Microsoft’s Purchase Of Minecraft Maker Mojang Shows Comitment To Building Cross-Platform Appeal
YoungUpstarts
SEPTEMBER 16, 2014
The rise and fall of companies such as Zynga and Rovio, developers of casual, mobile games “FarmVille” and “Angry Birds”, respectively, highlights the fickle nature of the consumer gaming market. Analogous to Amazon’s $970 million purchase of internet video site Twitch.tv
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