The Virus Survival Strategy For Your Startup
Steve Blank
MARCH 17, 2020
They have fewer cash reserves and less margin of error for managing sudden downturns. And how much are variable expenses (salaries, consultants, commission, travel, AWS/Azure charges, supplies, etc.?). If you’re an early stage company, that number may be zero. How much are fixed expenses (those you can’t change, i.e. rent?)
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