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How to Generate More Sales From Your Email Marketing Campaigns

ConversionXL

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. The graph from Zarella’s presentation on the Science of Email Marketing is a little small, so here are the top 5 words that affect open rates in a positive manner: posts, jobs, survey, week’s and e-newsletter.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

ConversionXL

As very often happens, to understand the present, you have to know the past. Andrew Chen explained this as the Law of Shitty Clickthroughs. Is it a B2B or B2C email?” , “What is the company where this contact is working at?” Contact Management: The Beginning. launched a contact management software. Image Source.