Remove B2B Remove B2C Remove Fractional CTO Remove Software
article thumbnail

Product Manager Entrepreneur Mark Geller

SoCal CTO

From there, I became the first non-founder employee at an e-commerce startup called BITSource, which was the first electronic software distributor delivering electronic volume software licenses to corporations. It was also beneficial because I got some good experience with both B2B and B2C business models.

article thumbnail

The Entrepreneur’s Essentials #18: The strength of natural network effects

Austin Startup

I think any SaaS startup would be wise to identify if their B2B market has a natural network effect to tap into. In investing in B2C, we also look for network effects but usually those are created rather than natural. B2C startups we’ve invested in like ROIKOI and Thread are tapping into network effects?—?and

article thumbnail

Product-Led Growth (PLG) For Startups

Mucker Lab

Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. We talk about using the product complexity, your target customer size, your contract value, and whether there's individual use case–those four things--to help you decide if PLG is a fit.

Product 78