ConversionXL

NOVEMBER 23, 2022

Real conversations with good people. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. More networking and curated roundtables, less gurus and swag.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails?

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

MARCH 19, 2012

This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. Don’t delete negative reviews - they actually help sales if there are only a few of them. What are the things that influence purchasing decisions once those fundamentals are in place?

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

OCTOBER 23, 2012

Secondary goal is a clickthrough to the Courses page, so people would find a course of interest. Pipedrive is a sales pipeline management tool, a kind of a CRM. Not that just, also 25% more clickthroughs to my blog and 45% more people checked out my services – #winning! Level of cost/commitment associated with conversion.

Clickthrough 128

Clickthrough Software Review B2B Audience 128