Remove B2B Remove Clickthrough Remove Differentiation Remove Sales
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

The most important factor for differentiation in CXL Live is its unique format. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. Win beyond product : use a powerful narrative, positioning, messaging, content and differentiation strategy.

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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

This applies equally to B2B - 71 percent of enterprise purchase decisions in the United States begin with research conducted on a search engine. Don’t delete negative reviews - they actually help sales if there are only a few of them. What are the things that influence purchasing decisions once those fundamentals are in place?