B2B Conversion Green Syndicate 
ConversionXL
OCTOBER 1, 2022
95% of B2B buyers are not ready to buy your product right now. They’re having conversations with colleagues, researching on social media, and listening to podcasts about the product or industry and learning where your brand fits in. By the time you see intent data, much of the buying process is already complete. Events (e.g.,
Duct Tape Marketing
NOVEMBER 1, 2017
That show daily turned into the Red Bull, which now has two million subscribers and then all the videos and the syndication and they’re having The New York Times and Wall Street Journal pay them money for some of their content. They wanted to do a show daily. I mean, that stuff happened from just an idea. We don’t finish them.
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