Remove B2B Remove CPA Remove Revenue Remove Salary
article thumbnail

How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Carefully analyze your customer and revenue data. B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). CPA / Sub-Affiliate. Image Source. Email Marketing.

article thumbnail

How Machine Learning Can Finally Solve “(direct)/(none)”

ConversionXL

As a B2B business, we’ve struggled with this problem for a long time. An accurately trained model on thousands of customer journeys can predict the probability to buy in the next 7 days (as well as revenue) effectively. probability to convert, and predicted revenue from this session is $300.

article thumbnail

Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

B2B Search Marketing. Also note that the data I’ve provide the candidate so far doesn’t include anything around revenue or costs. And for those that will copy this as your process – if you find a person who can actually make it through this gauntlet don’t insult them by offering them a $35k salary. . PRO Guides.

SEO 54