B2B Cuba Demand Retention 
ConversionXL
SEPTEMBER 2, 2019
Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Impressive, but since only 3.4%
ConversionXL
JUNE 24, 2014
MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba. Impressive, but given only 3.4%
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