Minimum Viable Persona – Get To Know Your Customers All Over Again
YoungUpstarts
JULY 22, 2020
That means in order to maintain a connection, marketers have to get to know their customers all over again. But the traditional approach of spending many months conducting surveys to craft perfect, data-centric customer personas and buying journeys just isn’t going to cut it in these fast-changing times. Why Minimum Viable Personas.
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