B2B Development Team Review Salary Sales 
Duct Tape Marketing
APRIL 7, 2022
Click on over and give us a review on iTunes, please! Look, if you work in sales, wanna learn how to sell, and frankly who doesn't check out the sales podcast, where host Will Barron helps sales professionals learn how to find buyers and win big business ineffective and ethical ways. Like this show? Duct Tape Transcript.
www.forentrepreneurs.com
FEBRUARY 2, 2010
To compute the cost to acquire a customer, CAC, you would take your entire cost of sales and marketing over a given period, including salaries and other headcount related expenses, and divide it by the number of customers that you acquired in that period. (In This number is heavily dependant on the productivity of your sales teams.
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