VC Cafe

MARCH 22, 2021

When is the right time for a startup to bring on marketing? We asked Hila Shitrit Nissim*, an experienced CMO, to share her perspective on marketing in Israeli startups. Hila spent 12 years as the VP Marketing for Israeli venture capital fund Viola before embarking on an independent CMO career for startups. Hila Shitrit Nissim.

B2C 145

B2C Marketing Stealth 145

Reid Hoffman

AUGUST 17, 2021

Few startups set out to compete with the biggest leaders in their respective industry. But that doesn’t mean it doesn’t happen, or that success for the challenger startups isn’t possible. What’s more, says Hoffman, most of the competition comes from fellow startups rather than the large incumbents. “If TRANSCRIPT.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Few startups set out to compete with the biggest leaders in their respective industry. But that doesn’t mean it doesn’t happen, or that success for the challenger startups isn’t possible. What’s more, says Hoffman, most of the competition comes from fellow startups rather than the large incumbents. “If TRANSCRIPT.

Cofounder 69

Cofounder Differentiation Search Advertising 69