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Transcript of Building a Personalized Connection to Win Ideal Clients

Duct Tape Marketing

First of all, I don’t believe a value proposition is that elevator pitch, that short thing that we say. Bill Cates: And then the elevator pitch, or what I like to call a value positioning statement, just reflects that, reflects some of that value proposition. You work mostly with B2B business owners.

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Raising Money Using Customer Development

Steve Blank

Would you modify any of this if you had a B2B product instead of a B2C product, where every potential customer is also a potential competitor? ability to deliver a persuasive elevator pitch and follow it up with a substantive presentation is the difference between a funded entrepreneur and those having coffee complaining that they’re [.]