Transcript of Building a Personalized Connection to Win Ideal Clients
Duct Tape Marketing
NOVEMBER 12, 2019
First of all, I don’t believe a value proposition is that elevator pitch, that short thing that we say. Bill Cates: And then the elevator pitch, or what I like to call a value positioning statement, just reflects that, reflects some of that value proposition. You work mostly with B2B business owners.
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